It is just one of those hard, cruel facts of life that the big guys have all the money they need to advertise and sell their products and us little guys are on advertising costs that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Just think about who the people are who would be most interested in what you have to sell. You buy a website, get a server, and build a website to advertise your product JUST to people who have swimming pools.
Market marketing is our answer.
Specialized niche marketing is selling specific products or services to a limited audience. We can’t advertise our products and services to the planet at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s locks, you can’t compete with giant companies that sell shampoo but you can small your market down to a niche and target sales to those who have swimming pools.
In essence, niche marketing is selling a product or service to those who want or need the product the most. Competing with the best children isn’t feasible…or possible, for that matter. One person with a computer, an internet connection, and a good idea can go into business for himself on the Internet and target the people who are most thinking about what he has to sell and do every one of the above on a very limited advertising budget. So what are us little guys supposed to do?
Finding the right niche for what you have to market isn’t really everything that difficult.